The CMO Awards Podcast
Welcome to The CMO Awards podcast, powered by Mi3. This limited series is all about diving into the key themes, topics and issues that make up how marketing as a function, and its leaders, contribute to growth. Importantly, we want to share how marketing can elevate its stature in business.
To do this, we’re engaging in a select number of conversations with industry luminaries, CMO Awards judges, former CMO50 winners, current and former marketing and customer leaders and more over the next few months as we lead into, then recognise the winners of our inaugural CMO Awards on 7 May.
To do this, we’re engaging in a select number of conversations with industry luminaries, CMO Awards judges, former CMO50 winners, current and former marketing and customer leaders and more over the next few months as we lead into, then recognise the winners of our inaugural CMO Awards on 7 May.
This podcast is brought to you by our platinum CMO Awards sponsor, Adobe.
Episode 4: Earning the CEO and CFO’s respect
What former marketing chiefs from Jurlique, Aldi, Mercer plus Tourism Australia’s former CFO did to better narrate the commercial value of marketing
Episode 3: Pursuing transformational growth
Lion Co-CEO, Anubha Sahasrabuddhe, SiteMinder chief growth officer, Trent Innes, and McCain growth marketing leader, Olivia Dickinson on what it takes to orient teams, culture and brand around a growth objective and outcome, plus their personal journeys as marketers and leaders tasked with a laser focus on delivering business growth.
Episode 2: How to make friends and influence people
Tourism Australia CMO, Susan Coghill, Create Australia development and partners lead, Leisa Bacon, and former Google VP marketing Aisling Finch reveal the toughest stakeholders they’ve had to manage over their careers, plus what they do to build impactful influence inside and outside the organisation.
Episode 1: What CEOs, boards want from CMOs
CMO judges Nikki Warburton, John Batistich and Michele Phillips talk exec and board expectations of marketing and what they want to see in CMOs in terms of effectiveness and innovative thinking.